Tuesday, June 27, 2006

I Just Had The Craziest Idea...

I just had the craziest idea about how to market my novel THE ARGUS PROJECT...

Rap music.

I sometimes rap in karaoke bars, just for fun. And in THE ARGUS PROJECT there's this vicious satire of a hate-spouting rapper, called "Slimy Shake" (nudge, nudge), who raps a horrible hate-piece called "Die, Martian".

It just hit me... if I found a good break-beat, I could rap the lyrics of "Die, Martian" and make the "song" available on the Web. Wouldn't that be just plain crazy? :)

UPDATE (June 30): It is done. You can listen to the rap and song clips here.

Monday, June 26, 2006

We Built This Homepage, We Built This Homepage On Rock'N Roll

This week's homepage update is another chapter of ALIEN LAND, the sequel to ALIEN BEACH.

Now, I haven't made ALIEN BEACH available as a CafePress paperback book... should I? What do YOU think?

Friday, June 23, 2006

The Art Of The Blurb

Blurbs... who writes this stuff? Blurbs are the most-read part of ANY book.

They are those text tags on the front or back cover... the equivalent of a carnival-barker who tries to lure unsuspecting readers into the tent:

"Step right up, folks! Come in, and see lurid depictions of betrayal, violence, wanton decadence and unbridled lust! Only fifty cents for the show of a lifetime!"

Here is a blurb I wrote for my novel THE ARGUS PROJECT (also see the image of how it appears on the back cover):

He is a fighter.
She is a dancer.
They are joined by an unbreakable love.
Caught up in a colossal power struggle stretching across the Solar System, they join forces to win back their freedom - and each other."

Yeah, I think it sounds corny too.
But I've read many blurbs, and apparently they should be as in-your-face as possible.

(I might have added to the blurb: "WARNING: CONTAINS SCENES OF PREPOSTEROUS VIOLENCE" but I figured word-of-mouth would take care of that fact... )

For fun and exercise, try and write a lurid "blurb" for a classic novel:

Blurb for Mary Shelley's FRANKENSTEIN:
"He played God and created a murderous monster bent on revenge!"

Blurb for Samuel Beckett's "Waiting For Godot":
"They defied time and waited violently for a man who might never come!"
(Not quite bestseller material...)

Blurb for Gustave Flaubert's MADAME BOVARY:
"She raced toward an early grave in a reckless course of death, sex and betrayal!"
(You've got something there, but it needs polishing...)

Blurb for Orson Scott Card's ENDER'S GAME:
"He looked like a harmless little boy - but he was the worst mass murderer of all time!"
(Are you sure about this?)

1 Picture Says More Than 1,000 Typos

I'm in love with CafePress. Before I started to write seriously, I worked hard to be a visual artist. I drew comic-strips, painted and made countless tiny drawings.

Yesterday I dug through a box of old drawings, and thought: "Some of these are not so bad. Let's scan them into image files, and open a new CafePress Shop to sell them in."

And here it is: The A.R.Yngve ART SHOP. It features my very best artwork from the 1980s, 1990s and 2000s... for sale as posters, prints, keepsakes, t-shirts and cards.
Order now: items may be replaced with new ones later.

I especially recommend the posters with the gorgeous motives "White Fox" and "Nightowl", as shown here. (The thumbnails do not show the level of detail on the poster art.)

Wednesday, June 21, 2006

T-Shirts! We Sell T-Shirts! Get Your T-Shirt Here!

I opened a new CafePress shop to sell t-shirts with the "TERRA HEXA" logo (my Swedish book series). Now, this is so easy that anyone can do it - and the CafePress Basic Shop is free.

Monday, June 19, 2006

More Examples Of Marketing Websites

I have made another few marketing sites on Tripod -- with sound effects -- and added a bit of ambience to others:






Please note that when you add sounds to a website, you have to be very, very sparse. The sounds must not be too long, loud or insistent. And they should fit the context of the page.

Sunday, June 18, 2006

It Is Late And I Want To Sleep... But Here Is The Homepage Update.

This week's homepage update includes...
-Chapter 5 of ALIEN LAND
-The first installment of a new serial, DARC AGES: CITY OF MASKS.

DARC AGES: CITY OF MASKS was speed-written over the course of a single weekend, as part of a "write-a-novel-in-a-weekend" contest. I didn't win, and I'll never do that sort of exercise again.

The story as such is pure pulp adventure. Enjoy... when the serial is complete, I might release it as paperback from CafePress, as I did with DARC AGES.

Saturday, June 17, 2006

Photos of DARC AGES: Illustrated Edition Paperback

I just received two new books of mine in the mail:

1. The Swedish edition of TERRA HEXA II (from Wela).
It looks great!

2. The CafePress paperback DARC AGES: Illustrated Edition. I took some photos of the book -- I'm fairly pleased with how the 35 interior illustrations came off, with only a minimal degree of "rasterization".

Tuesday, June 13, 2006

"I Did Not Have Homepage Updates With That Woman"

Since this is an unusually hot June (for Scandinavia), the homepage updates have been kinda slack lately...
This and last week's update include only the web-serial ALIEN LAND, the sequel to ALIEN BEACH.

The Jim Grimsley Debate

There's an interesting discussion thread over at the ASIMOV's Messageboard, which started with this post (the magazine in question is ASIMOV'S SCIENCE FICTION):

By Jim Grimsley on Thursday, June 08, 2006 - 01:45 pm:

About an hour ago Sheila Williams called me to tell me she'd been directed by the magazine's owner to kill my upcoming story "Wendy." Sheila accepted the story two months ago and I signed a contract for it two weeks ago. She told me she was about to send the proofs when she got the news that the owner was killing the story.

The story's protagonist is a person with known genetic tendencies toward child abuse, at a time when these can be firmly predicted. The story is being killed due to the child abuse content.

I've written a couple of stories trying to point out the fact that these wonderful technoloies we are developing will inevitably be used in depraved ways. "Wendy" is another story in that vein. I don't want to say much more in detail about the plot since I hope to sell the story elsewhere.

I'm not posting this here to start a discussion about this action since I'm not likely to hang around for it. But this forum is a convenient way of letting other Asimovs writers know that this has happened.

Sheila did offer to pay for the story but I declined. This was not her decision and I don't bear anyone any ill will over this since I knew I was pushing boundaries with this story - apparently a bit too hard, in fact.

As you can expect, people just couldn't leave it at that. Lots of varying reactions followed, also on various weblogs, and apparently even Harlan Ellison made a comment...
So what's it all about, then? Some observations:

1. The reactions are more interesting than the event that started the debate. That a publisher gets cold feet about a potentially very controversial story is hardly news.

What IS news, however, is that now readers can actively debate the validity of the decision in a public forum. Has this happened in publishing before?

2. Some responded that the critics of the decision were harming the magazine -- especially since magazines like ASIMOV's, ANALOG and THE MAGAZINE OF FANTASY & SCIENCE FICTION have all suffered a steadily sinking readership for the past few decades. "Don't rock the boat!"

3. Do printed magazines for short fiction have a future? In the debate emerged a generally pessimistic attitude that magazines with short stories are headed for extinction.

People either claimed the critics were "cutting off one's nose to spite one's face" (i.e. harming the magazines they wanted to support) or that it didn't make a difference what they demanded, because short-fiction magazines were not going to survive anyway.

Personally, I think short fiction has a future. But perhaps not in the "classic" form of magazines like the above; some sort of electronic distribution will probably replace them.

But the debate is a positive thing: it shows readers are passionate about what they get to read; they care, and they will be active participants in the future of publishing.

What do you think?

Sunday, June 11, 2006

How YOU Can Create A Marketing Site For Your Book

So you're thinking, "I've finally found a publisher for my book, but the publisher isn't going to spend big money on a new unknown, and I can't afford real marketing! This sucks!"

Stop feeling sorry for yourself! This is how you create marketing for your book practically for free. Go to Tripod.com, and sign up for a free homepage.

The "Site Builder" option lets you choose from several page layouts. (Be sure to add a Visitor Counter from the "Free Add-Ons", and a Guestbook.)

Add images of the book to the site, and as many quotes, reviews and samples as you can find. Finally, add links to where your book is for sale (for example, Amazon.com).

Need design ideas for your Tripod book site? Here are some examples I made, for my novels ALIEN BEACH, THE ARGUS PROJECT, DARC AGES and TERRA HEXA.

You don't need to hire someone to do this. Do It Yourself! Get going! I'm talking to YOU!

Saturday, June 10, 2006


The sequel to my young-adult SF novel TERRA HEXA, aptly titled TERRA HEXA II, has just been released in Sweden.

A sample has been posted on the publisher's website, HERE.

If you can't read Swedish, there are English text and audio samples from the first book HERE.

The sequel features the female protagonists from the first Terra Hexa novel, the sisters Henna and Gala. They explore the planet Terra Hexa's third continent, and confront a terrible invisible menace...
If you want to know more, you'll have to buy the book. ;-)

Thursday, June 08, 2006

My FLICKR page

I started a Flickr page and put some photos on it.

And why? For the crass reason that I might get more attention for my books, by mugging for the camera.

And Now, Some Shameless Marketing.

So: How do you market your book -- or even your name as a writer -- if you have no marketing budget?
(And don't expect publishers to foot the bill -- they are just as short on cash as you are.)

Early in life I learned that when I came upon an obstacle to a goal, I could either try to smash through it, or work myself around it. If your obstacle is Lack of Cash For Marketing Your Work, try to find other means that will cost you little or no money (and pose no risk to your health or reputation).

For starters, you could get yourself a Free Website to promote your work on. Tripod offers an easy-to-edit homepage service, with enough bandwidth and disk space.

Here is an example of a book-marketing website I made on Tripod. It contains the features you should think about having on your marketing site:
1. Inviting graphics (as opposed to butt-ugly graphics)
2. Samples
3. Feedback options
(guestbook, e-mail, messageboard)
4. Links to the book (if any)
5. Little extras that make the site interesting and worth sharing with others(animated trailer, rare production sketches, etc.)

Have a look at the example site, and let yourself be inspired to make one for yourself.

Friday, June 02, 2006

Tragedy Is Easy, Comedy Is #¤%*#*¤ Hard

I've volunteered to do a standup-comedy act at the science-fiction convention NORCON (June 3-5)...

It's hard to be funny on purpose. And much easier to be unintentionally funny (as I've accomplished countless times).
Someone warned me: the convention guests won't be able to take you seriously as a writer AFTER they see you as a goofy funnyman on stage.

Who knows... ;-)

What do you think? I write "genre" fiction, so I don't have that much of a reputation to ruin in the first place...

If a Really Serious Writer like Margaret Atwood appeared on a comedy club and made fart jokes, would people then say: "I can't read her books now. She's ruined her image!"

Is it all about image?

Then again: Why should writers take themselves so #*#¤%* seriously?

The worst that can happen is that the audience won't laugh...

Thursday, June 01, 2006

Book Tip...

I love non-fiction books just as much as good fiction, and I read lots of it.
And as I get older and the world changes ever faster, it gets increasingly important to stay informed. I'm still "hip" and "with it", "Daddy-O"! ;-)

Here are two interesting books I read recently...

PURPLE COW by Seth Godin
Seth Godin is a "marketing guru". His book explains how the game of marketing has changed, and how you can use this knowledge to create successful products and services.
So why should writers and aspiring writers learn about such things?
One: PURPLE COW may help you figure out how to sell your own books.
Two: It also points out the power of originality and creativity in a media-crowded, affluent society.

ON SF by Thomas M. Disch
Disch is also a fiction writer and has worked in various genres (his greatest success may be THE BRAVE LITTLE TOASTER childrens' books). This book is a collection of his literary criticism.

"Literary criticism," you think. "That sounds so dull." But Disch's writing is damn funny. He often attacks his subject from an unusual angle, offers original insights.. and is one of the funniest literary critics around. You learn something and laugh at the same time.

Hey Psst!

A new serial of a complete novel, coming in 2006 on my homepage...